What Is Coaching?
Professional Coaching is a professional partnership between a qualified coach and an individual or team that supports the achievement of extraordinary results, based on goals set by the individual or team. Through the process of coaching, individuals focus on the skills and actions needed to successfully produce their personally relevant results.

The individual or team chooses the focus of conversation, while the coach listens and contributes observations and questions as well as concepts and principles which can assist in generating possibilities and identifying actions. Through the coaching process the clarity that is needed to support the most effective actions is achieved. Coaching accelerates the individual's or team’s progress by providing greater focus and awareness of possibilities leading to more effective choices. Coaching concentrates on where individuals are now and what they are willing to do to get where they want to be in the future. Coaches recognize that results are a matter of the individual's or team’s intentions, choices and actions, supported by the coach's efforts and application of coaching skills, approaches and methods.

What is Consciousness Coaching?
Consciousness Coaching is an advanced methodology of coaching that creates shifts in the client’s consciousness leaving them empowered to influence providence and create a self designed destiny. The ability to assist others to achieve more and gain clarity, both in their lives and at work, and access the resources they need to solve problems and fulfil their dreams, is both a sought after and highly rewarding skill. It is also an ability that can be learnt.

What is the focus of Coaching?
The focus of coaching is on the personal and professional goals a client wants to achieve. The coach offers objective assessment, observations, strategies, tools, and techniques to help the client achieve greater success in his or her life.

Why does coaching work?
The coach helps a client define goals, employ goal setting, and create momentum toward achieving those goals faster and more effectively than the client would have done on his or her own.

Through the coaching process the coach offers structure, advice, perspective, support, and training which enables the client to develop new skills and engage in positive behaviour change.

What can you expect from a coach?
The coaching relationship is collaborative and personalized. A coach offers a partnership with the client and helps guide and support the client in making life changes by providing instruction, structure, motivation, strategies, and tools. During the partnership, the coach helps the client gain clarity, establish priorities, set goals, and learn strategies to make lasting changes to meet the stated goals. The coaching exists to overcome both anticipated and unexpected challenges and to hold the client accountable for the goals. Using assessment, problem solving, goal setting, and open dialogue, the coach helps focus clients to produce results more quickly than they would have on their own.

Who hires a coach and why?
The specific reasons that individuals and companies hire coaches are varied.
In general, clients hire coaches because:

	They want more out of themselves, life and others;
	They want to adopt a healthier lifestyle;
	They want to maximize their potential;
	They want to grow and develop personally and professionally;
	They want to achieve goals quickly and effectively in their career, lifestyle, relationships, or health; and
	They want to increase personal fulfillment, happiness, satisfaction, and well-being.
	There is something at stake (a challenge, stretch goal or opportunity), and it is urgent, compelling or exciting or all of the above
	There is a gap in knowledge, skills, confidence, or resources
	A big stretch is being asked or required, and it is time sensitive
	There is a desire to accelerate results
	There is a need for a course correction in work or life due to a setback
	An individual has a style of relating that is ineffective or is not supporting the achievement of one’s personally relevant goals
	There is a lack of clarity, and there are choices to be made
	The individual is extremely successful, and success has started to become problematic
	Work and life are out of balance, and this is creating unwanted consequences
	One has not identified his or her core strengths and how best to leverage them
	The individual desires work and life to be simpler, less complicated
	There is a need and a desire to better organized and more self- managing

What are the benefits of coaching?
Individuals who engage in a coaching relationship can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles. Consistent with a commitment to enhancing their personal effectiveness, they can also expect to see appreciable results in the areas of productivity, personal satisfaction with life and work, and the achievement of personally relevant goals.

Is coaching right for you?
To determine if you could benefit from coaching, start by summarizing what you would expect to accomplish in coaching. When someone has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.

Since coaching is a partnership, also ask yourself if you find it valuable to collaborate, to have another viewpoint and to be asked to consider new perspectives. Also, ask yourself if you are ready to devote the time and the energy to making real changes in your work or life. If the answer to these questions is yes, then coaching may be a beneficial way for you to grow and develop.

How is coaching delivered? What does the process look like?
Coaching typically begins with a personal interview (either face-to- face or by phone call) to assess the individual’s current opportunities and challenges, define the scope of the relationship, identify priorities for action, and establish specific desired outcomes. Weekly coaching session is the most reliable means in which the client can take meaningful and sustainable steps in the context of a structured coaching relationship.

Coaching sessions may be conducted in person or over the telephone, or skype, with each session lasting a previously established length of time.
Between scheduled coaching sessions, the individual may be asked to complete specific actions that support the achievement of one’s personally prioritized goals. The coach may provide additional resources in the form of relevant articles, checklists, assessments, or models, to support the individual’s thinking and actions. The duration of the coaching relationship varies depending on the individual’s personal needs and preferences.

How is coaching distinct from other service professions?
Professional coaching is a distinct service which focuses on an individual’s life as it relates to goal setting, outcome creation and personal change management. In an effort to understand what a coach is, it can be helpful to distinguish coaching from other professions that provide personal or organizational support.

How is coaching different from consulting?
A consultant’s job is to be the expert, you hire a consultant to come in and tell you what to do. So a consultant’s job is to provide advice and suggestions for the way forward. A coach’s job is to find out what you want to achieve and to support you in being able to be the greatest you can be.
Through asking the right questions, a coach supports you in being able to get there in the most efficient and effective way possible. A coach needs to know nothing about your past or your business, they need to know how to support you in getting clear on what you want, and then how to get there.

How is coaching different from therapy?
Psychology is for “recovery” and Coaching is for “discovery” simply put. People mostly see counselors or therapists when what they are looking for is a sounding board, and someone where they can share their heart and gain valuable support in dealing with past or present trauma’s. Therapy, often deals significantly with the past. Coaching is for those who are in a space where they want to take responsibility for causing results in their life and making things happen. Personal coaching focuses on the present and moving forward toward achieving personal and professional goals. Coaching is goal and action oriented. Coaches work with healthy individuals to create a higher quality of living.

How is coaching different from montoring?
Mentoring, which can be thought of as guiding from one’s own experience or sharing of experience in a specific area of industry or career development, is sometimes confused with coaching. Although some coaches provide mentoring as part of their coaching, such as in mentor coaching new coaches, coaches are not typically mentors to those they coach.

How will executive coaching benefit my company?
Executive coaching can maximize individual and company performance by sharpening management and leadership skills, increasing employee motivation, productivity and teamwork, strategizing staff development, improving human resource strategies and processes, and developing the people side of the business.